A decade ago only a handful of business mentors could be found in the health and fitness industry.
A good, knowledgeable, strong handful. Maybe 4 to 6 people.
These days?
Everybody seems to offer a business coaching service, whether they are actually successful or not.
I think the “fame” of social media and the overbearing need of some people to be accepted from the outside world forces them to act in false ways to portray themselves as something they’re not.
The “fake it till you make it” strategy.
Would you ever get dental work from a dentist with no teeth?
Would you ever take advice on bench press strength from someone who can’t even press 225?
Would you buy a fat loss program from someone who is chronically overweight?
Hopefully not.
But, then why are people opting-in to listen to the advice of a business coach who hasn’t built multiple successful businesses, and more importantly, maintained those businesses over a respectable period of time?
Promises of “getting your first six figure year” are everywhere, you can buy books on it in stores or download eBooks from hundreds (if not thousands) of different websites and influencers.
But the sad truth is that the overwhelming majority of this content is a bunch of people “guessing” what would work because they don’t actually know yet.
Experience is something that is just as irreplaceable in business as it is in being a trainer.
Equally worth noting, experience is something that is irreplaceable if you ever want to call yourself a life coach. You should have lived many decades on this planet and been through a lot of stuff to be able to provide proper perspective on life direction.
I may be coming off as a little angry, as that’s honestly because I am.
When people play pretend-business-coach, they are doing something for their ego while simultaneously causing extreme hardship to anybody who put their trust in them.
It’s not a game, it’s REAL people’s retirement and their families lives.
We all need money to put food on the table and if you haven’t learned how to make money, keep money, and then multiply money… don’t talk about it.
I know you think this fake it till you make it strategy makes you look cool on social media, but, if you offer the wrong advice to someone as they financially invest deep into their own pursuits then you’re an amateur at best and a complete loser at worst.
Coming from a guy who has built multiple six-figure businesses in different niche’s, here is my 3-Step advice to you when choosing a mentor to follow in this industry for business advice.
Step 1: They Should Align With Your Values
Even if a coach is a business mogul, if they don’t share your core values than they are not the mentor for you.
They make money differently than you will and they see things differently than you.
Your actions will not align and the relationship will eventually fall through because you feel that you’re not on the same page.
Have a look at how they conduct their marketing, advertising, and product delivery — if this suits all of your values, then you can move on to step 2.
Step 2: They Should Have Done What You Want To Do
Flat out, no nonsense rule here.
If you’re looking to make money designing in-season and off-season programs for athletes in a certain niche online, find someone who has done exactly that.
If you’re looking to leverage functional medicine online, find someone who has done exactly that.
If you’re someone who wants to offer online education for personal trainers in either training or nutrition, again, find someone who has done exactly that.
Getting advice on what you should do from someone who has never done it is nothing more than an educated guess, and you don’t have to pay someone to get that. You could do it just fine.
Step 3: They Should Have Made Their Money Elsewhere First
I find it odd that a ton of these success coaches only source of income is through teaching others how to be successful.
This is backwards, and unless your career path is how you want to be a pretend-business-coach, I wouldn’t take these people’s advice.
Why are they successful?
What have they done prior to coaching success?
These are incredibly important questions to ask, and if they’re not blatantly obvious, that’s your first red flag.
Final Thoughts
Having access to a lot of different business coaches these days is only bad if you don’t know what you’re looking for and how to see through their marketing tactics.
If you use the above three steps to help guide your decision making process it will be a great start to identifying if they are the right fit for you.
And, if you feel I am the right fit for you, check out the Create Freedom Academy today and let’s get you started on some tried and true success tactics now.
Dan Garner
